LONGIN logo
Our company’s name “LONGIN.” originated from “龍神様(the Dragon God)” which is the god of water. Fishing - which has been our lifelong entertainment, hobby, and above all, a job on which we have devoted our lives - cannot exist without the existence of countless fish live underwater. Thus, we concluded that the god of water, and also is a symbol of nature worship “龍神様” will represent our brand the most. Then, we decided to pronounce “龍神(Ryu-jin)” as “Ron-jin”, and set its spelling as “LONGIN". It became our brand’s logo. To tell customers how much we love fishing and how earnest we are, we pursue the best lure in trial and error and will provide satisfying lures ever. LONGIN only has the history of 7 years. It’s a small company, but our ambition is huge. Our primary concept is “making products that will never betray the anglers’ expectations”. We are sure that we will accomplish it in cooperation. Our lure designer, Mr.Ito has over 25 years of lure making experience, knowledge, ideas, and affection to the lure. In addition to that, we are backed with the trusty testers’ real experience and new ideas which only active anglers know. We keep moving forward because we want more anglers to feel the excitement of finally have the fish in hand, and the smile that appears after the fight.
LONGIN logo
プロダクツ